CrazySob Development Success Story

Color scheme:



CrazySOB is an Israeli retail-oriented startup developing an innovative white-label platform that totally changes the way we consume recipes.


Crazy S.O.B’s technology can instantly translate any random cooking recipe (text, video, voice) to a personalized one based on the customer dietary lifestyle and convenience, enabling omni-channel shopping experience.


Take the product from a limited prototype to a fully functioning product.


HTML CSS3 angular python java php MySQL


  • Advise and assist in deciding on the technology stack
  • Design the new product
  • Create pitch presentations and investors deck
  • Establish Development Team
  • Create a work plan and features set
  • Develop the first build of the product
  • Run continuous Development in Agile methodology
  • Introduce onboard clients
  • Take part in technical meetings with clients and investors

High-Level Description

Every recipe becomes a shopping list on demand

Crazy SOB smart platform is able to process every recipe (video, text, tv, print) on the fly and turn it into an omni-channel shopping list.

Driving customers to cook

Crazy SOB provides the retailer’s customers all the know-how and guidance needed to complete the cooking mission, using a user-friendly UI which motivates to shop and cook.

Curated recipes and shopping lists

Crazy SOB curates recipes for retailer’s customers, enabling them to discover recipes that fit their lifestyles and convenience while saving them time and providing them with a cutting-edge user-experience. Once they decide on a recipe, our platform generates a curated shopping list based on the past purchases, dietary lifestyle and restrictions, and convenience factors, such as time spent in the kitchen, cooking occasion, etc.

Omni-channel approach

Crazy SOB applies a cooking-centered approach that helps cooks to get to cooking in no-time by providing them the ability to discover and purchase curated recipes whenever and wherever they want.

  • Cloud-based
  • SaaS
  • Artificial Intelligence Algorithms
  • Predictive analytics
  • Machine Learning
  • Personalization
  • Multilingual
  • Testing and system monitoring automation
  • Automatic builds and releases
  • Automatic scanning bots
  • Retailers APIs
  • 3rd parties
  • ML frameworks
Success Story Success Story

Get in touch with us for a free consultation.

We're here to help you, your business and your brand succeed in today's fast-paced, digital world.